Rare earth prices decelerate inverter air downstream business cost reduction

Recently, rumors of price increases conversion efficiency compressor , the air conditioning industry caused no small vibration . Because, the inverter compressor magnitude of price increases is not small, each said at between 200-400 yuan .

Inverter compressor prices, will certainly put pressure machine manufacturing enterprises . Homeopathic prices , the market and consumers may be difficult to accept. Not raising their prices , then , we must bear their own losses or digestive prices , would even result in losses. Dilemma in front of air conditioning companies will go from here ?

Substantial domestic rare earth prices is an indisputable fact. Since February this year , the state has promulgated on the promotion of sustained and healthy development of rare earth industry policy . It is understood that , in fact, the government 's integration of rare earth resources management , from last year had already started .

These macro-control policies, a direct result of the scarcity of resources under conditions of rare earth prices. The industry joke , rare earth has moved from "cabbage price" Going to " silver prices ." Recently, the cumulative effect of such rare earth prices began to appear, begin transmitted to the downstream manufacturing enterprises.

Rare earth permanent magnet , as air conditioning is essential for basic raw materials upstream . NdFeB rare earth permanent magnet materials are highly efficient air-conditioning compressor main raw materials, accounting for nearly half the proportion of the cost of the compressor so. Rare earth prices skyrocketing butterfly effect has spread to the entire air conditioning industry . According to industry analysts , rare earth prices have made efficient inverter air conditioner compressor substantially increase the cost of the compressor plant to the downstream machine factory prices is inevitable .

Ovid Consulting tracking consumer survey shows that in order to 1.5P hang for example, when fixed , variable spreads at close to 1,000 yuan , almost all consumers will choose fixed frequency ; when fixed , variable spread narrowed to 100 yuan , almost all consumers will choose frequency ; and when fixed , variable frequency difference at 400 yuan , the selection rules , frequency will be roughly half and half . This finding shows that consumers are fixed frequency or frequency selection , price plays a crucial role.

2009 standards for energy efficiency upgrades, is considered to be universal conversion time comes . Mainly on the fixed-frequency air national energy efficiency standards increase, pushing up the cost price of fixed speed air conditioning and conversion to narrow the spread . Thus , only the United States, Haier , Gree and other mainstream brands increased the conversion product promotion , setting off a storm of universal inverter air conditioner .

However, if due to soaring prices of rare earth permanent magnet , once again pull Dading conversion price of the product , then the gap will certainly be pressure on the popularity of variable frequency . Chigo Public Relations Minister Huang Hua Tong said, so, conversion products will face price increases, and the price will certainly promote the conversion disadvantage.

According to the rare earth industry experts pointed out that prices of rare earth permanent magnet not only now beginning , but a year ago into the price channel . But in more than a year , the magnetics suppliers and compressor manufacturers are through internal digestion, the prices for air conditioning the whole enterprise is small step jogging, thus conditioning the whole enterprise and it did not feel tremendous pressure.

Face of the skyrocketing prices of inverter compressor , air conditioning companies although much has been prepared, but no one expected such a big price increases . It is said that some of the inverter air conditioning companies have suspended production, waiting to see whether it can accept industry or market , or to seek other alternatives.

In any case, at the beginning of the new cold air conditioning , high efficiency inverter compressor prices, the industry will certainly have some impact . Homeopathic prices, or temporarily suspend the sidelines, we'll see.


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