Sapphire glass protection and new materials will be transferred

After several years of significant growth year after the protective glass market growth rate will gradually slow down. However, the recent interest in the application end brands and materials to improve the protection of the glass market has played the role of stimulation and change again.

According NPDDisplaySearch latest "touch protective glass panel report," although total shipments in 2013 to protect the glass surface years, compared with an increase of 37% in 2012, but is expected to increase the surface area of ​​total shipments in 2014 will slow, the magnitude of the In only by about 17%.

NPDDisplaySearch Xie Zhongli, research director, said: "With the end of the main application of increasingly sophisticated needs, protect the glass market competition becomes increasingly fierce. However, the future of sapphire material on the use of high-end smartphones, slow growth will be a breakthrough. "

Considerations on production costs, the current smart phone brand sapphire material only protective cover for the camera and fingerprint recognition component above. However, in the past two years, Apple actively patented sapphire material and layout processing and supply chain, Apple as a protective sapphire glass should have been, in contrast, is expected to adopt as early as next year. In addition, Apple to GTAdvancedTechnologies (GTAT) provided approximately $ 578 million in advances for building Apple's own supply chain. And GTAT recently acquired Hyperion, and cooperation with EVGroup special thin paste layer technology development.

Xie Zhongli said: "Apple seems to sapphire as a strategic material for future projects. But in the long run, the application might not be dependent on conventional sapphire material supply chain, but rather to establish a competitive threshold through its own patents, technology and supply chain. "

In addition to Apple, other brands such as Samsung and LG are also expected to adopt new materials sapphire or on some high-end limited edition models. Xie Zhongli added: "For example, Samsung in the latest GalaxyS5 aircraft launched a special decorated with Swarovski crystals limited edition cover. Material will become the flagship model differentiation and value approach. "


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