Sapphire glass to protect the application of new materials to provide a new momentum

NPDDisplaySearch research director Xie Zhongli said that with the main application side (such as smart phones and tablet PCs) and the increasingly sophisticated needs, protect the glass becomes increasingly fierce market competition, not only makes the surface area of ​​the slowdown in the growth rate of shipments, while Price has been decline. However, the future of sapphire material on the use of high-end smart phones, may bring changes to protect the glass market, especially price and supply chain.

According NPDDisplaySearch latest "touch protective glass panel report," pointed out, (TouchPanelCoverGlassReport), although the total shipments protective glass (including glass and plastic materials) between surface area in 2013, compared with an increase of 37% in 2012, but is expected in 2014 The total surface area of ​​growth will slow down shipments magnitude will only be increased by approximately 17% compared to 2013.

For the production of cost considerations, the current smart phone brand, especially apples, sapphire material will be used only to cover the camera and fingerprint recognition devices above. However, in the past two years, Apple actively on sapphire materials and processing related patents such as sapphire engagement with the paste layer and the layout of the supply chain, Apple as a protective sapphire glass should have been ready to come out.

In addition to Apple, other brands are also new material on sapphire or showing interest. Given the price considerations, the glass will still be a major application of protective glass material, but sapphire can be designed in a number of high-end or limited edition models, as a marketing tactic, such as Samsung's latest flagship models GalaxyS5 on launched a special decorated with Swarovski crystals limited edition cover, smart phone features in today's increasingly sophisticated materials will be differentiated and value approach.


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