How to bite under the Channel LED piece of "fat"

More low-profit projects face channels , many businesses have expressed their " powerless " , still adhere to the " do not abandon, do not give up " principle , LED era lighting let us see how the performance of the Channel how industry experts ? commentary .

Age of the Channel LED Manufacturers Directly Involved

The era of the traditional lighting of the Channel and LED lighting era made ​​a comparison: In the era of traditional lighting , lighting manufacturers usually completed in conjunction with the dealers , only a handful , such as the Olympic Games, World Expo , the Games because of the tender requirements such as high the need to work directly with manufacturers . In the LED era , due to the government's promotion efforts, a growing number of outdoor projects and municipal reconstruction project by the manufacturers directly involved , reducing the dealer link , greatly increasing the profits of manufacturers , making the project the channel has become a lighting industry ' fat ' .

For manufacturers direct access to the Channel this point , in the original works , such as mode of direct marketing agency , to operate the project brings more possibilities, more space. existing traditional channels of cooperation projects , relatively simple way , engineering agency funding pressure, project follow cumbersome. Engineering channels and circulation reduces the risk in the project operation, ultimately, more successful profit gains .

How The Channel Stage Performance ?

Engineering channel LED era with traditional channels , there are some differences , then how the Channel LED performance under this mode of operation and now it ? Profits and how ?

Profit project channels a certain stage is relatively lower . The main factors leading to change are: First, the intense competition in the market ; Second , LED market matures , the price system is also becoming stable . now works profits decline : the previous works in product pricing by 50 points or more , and now some of the projects are basically not very profitable , everyone grab one , this is the result of competition . Large projects are generally tender , the fight is their strength . Because the owners may specify a brand or set up some special ( standard ) threshold, which allows general contractors can not intervene ; while for small projects in general , there is not much special requirements, we can go for a relative pressure also small . As engineering problems of payment , multi- contract to go, ordering the payment of part of the goods to pay part of the completion of the payment of part of the point is that there are about 3-10 shelf aftermarket gold, basic after-sales back section more difficult, it also works when you quote need to consider the cost . engineering market with high return characteristics, but high returns are often associated with high risk , the risk of investment in various sectors and to face the pressure of the flow than normal and retail channels is much greater, regardless of the date of China 's LED lighting or other companies, this channel is the LED lighting project risks and opportunities.


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