Chinese LED Outdoor Advertising Market This Year Is Expected to Reach RMB15.5 One Hundred Million

Recently, an advertising agency in the Mainland market research revealed that in 2015, China Outdoor LED display advertising market will more than 2.7 billion yuan. Rapid expansion of LED outdoor advertising outdoor advertising will further squeeze the living space plane.

LED outdoor advertising due to the impact of its strong, with interactive features, in recent years in the outdoor advertising market share showed a double-digit growth. 2011 China LED outdoor electronic display advertising market reached 1.215 billion yuan, an increase of 35.5% over the previous year. The 2011 Chinese outdoor advertising totaled 51.5 billion yuan, an increase of 14 percent, far below the LED outdoor advertising growth. Insiders predict, LED outdoor advertising market this year is expected to reach 1.55 billion yuan, an increase of 27.6%.

LED outdoor display advertising market is dominated by the city of Phoenix, tulips, carved up the Champs-three companies, three companies occupy the whole continent of more than 70% market share, leaving only 26.9% for other small and medium sized counterparts, the fierce competition. Future competition will mainly focus on how to achieve the audience and the media through the use of high-tech interactive integration.


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