Inner Mongolia Baotou rare earth industry to accelerate the pace of building brand

Recently, the Inner Mongolia Baotou municipal government issued "on further accelerate the development of rare earth industry, a number of opinions " , to further clarify the Baotou Rare Earth Industry Development 's overall direction, development objectives, development priorities, with special emphasis on brand building.

In recent years, Baotou, Rare Earth High-tech Zone two Quality Supervision Bureau of the quality of work as the changing way of speeding up economic development inherent requirement to focus on brand building and application of rare earth industry to promote the development of products , optimize the configuration elements , rare earth resources to promote changes in economic advantages , to create first-class innovative features rare earth high-tech zones . 2011 AQSIQ issued "to carry out " national brands to create demonstration areas "building pilot guidance" , Baotou municipal government , rare earth tech Zone Party Working Committee , the CMC attach great importance , in the autonomous region , Baotou City , rare Earth high-tech Zone three Quality Supervision Bureau under the guidance of rapid response , and actively guide the Baotou Rare Earth high-tech Zone to carry out national brands demonstration area to create work . After a year and a half of preparation , summary, acceptance , rare earth high-tech zone won the " National Rare Earth New Material well-known brands to create demonstration areas ."

Rare Earth High-tech Zone quality work has initially formed a government responsibility , coordination of various departments , the majority of enterprises to implement the main responsibility for the whole society to participate in massive mechanism . To the quality of the joint meeting as a platform, the quality of the work of various departments to seriously implement the responsibility objectives , the majority of enterprises to actively carry out technological innovation and quality - level activities , efforts to form a rare earth high-tech zones , " product quality, engineering quality , environmental quality , quality of service ," four in-one , the overall advancement of the quality of the work of a new pattern.

Baotou, Rare Earth High-tech Zone two brands of Quality Supervision Bureau of rare earth products to further increase efforts to nurture , encourage enterprises to a boutique, brand , expanding economies of scale and enhance the competitiveness of enterprises . Accordance with the " upgrade prominent group , grow a group , reserve a number of development " goals , to develop rare earth catalog and corporate brand development helping to guide the development plan . In the organization and implementation of director ( manager ) knowledge of quality management training project to promote total quality management, promotion of " excellent performance management model " to promote the standardization strategy based on the work , the formation of expert advisory group in-depth focus on the quality of the brand development companies a for one , a business a policy of aid , focusing on quality improvement , technology research , intelligence information , implementing standards certification, laws, regulations , policies, conditions and other aspects of guidance services.

Meanwhile, the Baotou Rare Earth High-tech Zone Party Working Committee , the CMC to further enhance the quality of government incentive system , and optimize the quality of the work environment , the quality of macroeconomic policy management populate new vitality. Recently, the High-tech Zone Branch of Quality Supervision promote CMC promulgated the " Quality Management Rare Earth High-tech Zone and brand demonstration incentives" and other policies, from the Awards , reporting conditions , performance evaluation, and other aspects of the award credits to make specific provisions to improve brand construction-related funds to support policies to strengthen Baotou rare Earth high-tech Zone Corporation and the union of the full use Baotou, rare Earth high-tech Zone policy advantages, environmental advantages and rare earth research , industry, technology, and talent gathering advantages to large-scale application of rare earth enterprises as a leader, to the main business and application of rare earth enterprises as the core, specialization and cooperation support, product extensions for the direction , continue to strengthen the cultivation of rare earth products and brand development , to promote the Baotou rare Earth industry healthy and rapid development .


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