Apple watch sapphire alone difficult rebirth welcome diversification machine

Past the traditional sapphire industry, including window film market and LED sapphire substrate market, which tend to customized window film market, the price elasticity is small. The substrate market accounted for more than 70% of the traditional sapphire market demand, but the market will depend on the substrate of LED epitaxial wafers downstream demand.

With the rapid growth of energy-saving ideas to take root and smart phone applications, and ease the excess supply in the past few years to bring the sapphire ingot market problems.

As a former iPhone6 ​​the abandoned child, now will become the darling AppleWatch, sapphire what should we do? For more in-depth understanding of the current status of the market development sapphire.

Window materials market is still in its infancy yield is still the bottleneck

In SemiconChina2015 eve of the opening, and was abandoned by Apple iPhone6 ​​sapphire, was AppleWatch reuse, so that once troubled sapphire industry usher in a new machine. With AppleWatch appeal, sapphire business again launched a large-scale offensive into the consumer electronics field.

On SemiconChina, Lei Xue expressed, the current large-scale use ordinary phone completely sapphire very unrealistic. According to the said Kyocera is the only large-scale use of sapphire ordinary mobile phone, while Jiang 苏恒嘉 as its suppliers, shipments will be around 10,000. That, although they need for the entire mobile phone industry is minimal, but this is just the beginning.

Which are all known to the sapphire in the technology industry pushed up to the summit, is 年底 2013 GTAT with Apple signed a $ 578 million worth of sapphire supply agreement. But then Apple released iPhone6Plus iPhone6 ​​and does not use a sapphire screen, GTAT also led directly to bankruptcy. This gives the whole "full swing" sapphire industry poured "cold." At that time, many companies caught in a loss even sapphire toward collapse. For a time, the sapphire industry "collapse theory" rampant. It was alleged that Apple abandoned GTAT sapphire cause bankruptcy, mainly due to yield problems.

Xue Lei said this, in fact, good low mobile phone screen is not good on the low processing, but the processing can be passed out of something related to testing, such as the four-point bending test, drop ball testing, strength testing, and so on. It is for this reason, sapphire screen has been criticized yield problems before people.

Wearable market uncertainty

In prior GoogleGlass (Google glasses), FitbitFlex (Wireless Intelligent bracelet) and the "halo effect" Samsung GalaxyGear smart watches, smart wearable devices in 2013 can be described as a hit, and continue to simmer, has developed into the most popular industry One, while the sapphire window material as wearable seemingly been fully benefit, but whether it really usher in a new machine?

According to Lei Xue introduced on sapphire used in wearable, although yields than in the smart phone application to be higher than a big cut, but there is still wearable market uncertainty. In applewatch example, although very powerful, but only 18 hours battery life, greatly reducing the user experience. And the current smart phones watch most of the functions can be replaced, except in some areas, such as motion detection, so the current consumer market for smart watches do not have the need for it.

In addition, Lei Xue also believe, applewatch spot will be the largest-selling edition, and according to its disclosure, together with Apple fired a hot Huawei watch table mirror sapphire processing requirements with Applewatch sapphire cover processing requirements are not the same.

According to Lei Xue said the most common on the market today sapphire sapphire watches are very poor, but applewatch uses a high-quality sapphire KY Class A direction.

For applewatch sapphire, Xue Lei said, not only because of wear and easy to scratch, but because once the glass will not be able to achieve some special features, including 3D touch technology, and this is the true meaning of the Apple sapphire. For the domestic mobile phone manufacturers sapphire, Lei Xue think basically follow the trend of the material, but in a real sapphire-based applications developed their own characteristics, and did not break, does not make sense, which is why the domestic mobile phone manufacturers to cover interest sapphire small, not big production reasons.

LED channel diversification is still the mainstream channels and thus respond to a price war

According to the 2013 industry data show, LED sapphire material applications accounted for 78% of total demand, which accounted for 97% of the substrate. While at Apple, led by Huawei, VIVO, a large cola and other smart phone manufacturers in China using a sapphire cover quite positive, strategy and more flexible. However, production is limited by the lack of cover sapphire, sapphire cover current phone to high version as the main location, so the current consumption of the sapphire material market or on the LED substrate.

But with the gradual release of new capacity, sapphire production capacity to meet the demand for more consumer electronics market, the rapid expansion of the market. Driven by the demand for consumer electronics, long tail, sapphire industry will gradually enter the amount of profit growth of good times together.


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Liquid metal to create the ultimate fusion of sapphire iPhone

Today is very popular electronic devices, mobile phones, tablets, personal computers, watches, glasses and headphones. These electronic devices have in common is that each generation update will add more new features, thus circuit within the device are increasing, less and less space available.

Some electronic devices using cover glass or other hard, transparent elements to protect the screen. The main purpose of this cover is to protect the glass screen, but from the perspective of maximizing the available space electronics circuit point of view, the existence of such a cover glass is a waste of space.

And electronic equipment in order to protect the screen, sapphire or other hard ceramic materials are usually used. Because the relationship between the hardness of these materials to cutting, grinding and polishing caused a lot of difficulties. In order to take advantage of these spaces, Apple came up with these materials perfect way to electronic components embedded in its interior. This is the United States Patent and Trademark Office recently published an Apple patent.

Apple said the new structure will allow the device screen becomes thinner. After the built-in electronic components such as sapphire, it can be part of the device housing; and since sapphire is transparent, it is also covering the screen glass.

A similar patent Apple also got last year, the sapphire and liquid metal fused together, simple point that is, to make such a device with a sapphire iPhone screen, while the body material is a liquid metal, namely liquid metal and sapphire Screen encounter, create the ultimate iPhone.


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Land plants or plant alliance with Taiwan outbreak sapphire opportunities

TrendForce Green's career LEDinside chief analyst at China, said Wang Fei, Apple Watch exponentially after implantation listed industrial demand for sapphire, sapphire industry a chance to make the cut to become one of the new materials industry of China has a global competitive advantage. According to reports, there are mainland Chinese and Taiwanese manufacturers sapphire plant, does not exclude the shares or strategic alliances.

Blue Synopsys and Byrne optical despite a major supplier of Apple Watch cover glass from mainland China, Taiwan plant seems to eat less opportunities, but Jingmei has Qieruboen supply chain in Taiwan, the Taiwan plant still have a chance next generation access work orders, along with the application of universal sapphire, sapphire factory synchronized to benefit both sides. Coincidentally, just do a cash capital increase over last year, Jia Jing, recently a further handle no more than 6,000 shares of private placement, rumored to introduce strategic alliance partners, Jia Jing of shareholders will be held temporarily in March 31.


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Apple finally sapphire, sapphire market will become explosive growth

Sapphire screen with anti-scratch and drop, etc., with great influence of Apple in the electronics industry, is expected to become the standard configuration sapphire some electronic products, sapphire industry demand will show a blowout status, good sapphire chain.

Apple recently released applewatch, Sapphire has become the standard version of the screen material configuration. applewatch sapphire sapphire screen will greatly enhance the demand, the industry is expected to only applewatch sapphire purchases more than 20% of global production of sapphire.

Gradually pick up in demand as well as Apple products are intended to carry the whole drive under sapphire, sapphire future will usher in the explosive growth. If the future of Apple's mobile phone screen all sapphire, the only piece of the screen is equivalent to seven times demand global sapphire production in 2013; in addition, related supplies will usher in the explosive growth, the required value of the diamond wire corresponding to 20 billion. And if other smartphones than Apple also promote the sapphire screen applications, the demand will continue to increase, with a market size of sapphire diamond wire will be more than million dollars.

With the outbreak of future demand and production of sapphire, the demand for related supplies also have more explosive growth. According to 2013 Global 130 000 000 2-inch slices to calculate the value of diamond wire consumption amounted to about 244 million yuan. If used in all future Apple screen sapphire, market capacity increased 7 times the value of the diamond wire required corresponding to 20 billion yuan.


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Sapphire applications open space, whether a second spring has come

Apple has issued invitations to the media persons in recent days, and is scheduled for March 9 Pacific Time (Beijing time at 1:00 on March 10) will hold a special conference in San Francisco Yerba Buena. The invitation slogan for "SpringForward", which previously AppleWatch concern will come to the party, including the sales price and the specific launch time.

According to analysts revealed that 40% of AppleWatch will be equipped with sapphire cover plate optics supplied by Byrne. And if you follow the cover of yield increase causing prices to fall, do not rule out the proportion AppleWatch with sapphire further improved. Sapphire once iPhone6 ​​the abandoned child, but now it has become the darling of AppleWatch. At the same time, Apple suppliers sapphire blue Synopsys recently listed approved. Superposition of multiple positive, the sapphire plate is a second spring has come?

Apple frequently concern sapphire, sapphire applications open space

Sapphire is a concept from the beginning sought GTAT announced last year with Apple signed a multi-year, $ 578 million worth of high-grade sapphire material supply agreement.

And even if Apple and GTAT and cooperation ended, continue to be exposed in the news or ongoing sapphire display Apple patent reserves. In February, Apple approved a sapphire display the new patent. The patent will help Apple to become a pioneer in the new field of display materials. In the patent documents, Apple describes in detail a variety of sapphire crystal used in electronic devices methods, such as covering the iPhone camera lens with a sapphire glass, or the entire phone screen.

"Consumer electronics applications sapphire sapphire growth of new open space." Orient Securities anonymous analysts believe that if the sapphire lens used in mobile phones, Home, screen protective glass, then to 2016 the global smart phone by 1.658 billion computing, mobile application penetration sapphire lens rate of 80%, Home key sapphire application penetration rate of 25%, sapphire screen phone penetration rate of 15% applied, the sapphire application market of nearly $ 5 billion of new space will be more than five times the space LED substrate material.

Industry sources pointed out that LED demand growth, the smartphone market demand for sapphire substrates also achieved strong growth in the past few years to ease the oversupply sapphire ingot market to bring trouble. By 2014, the ratio for the production of smart phones and other mobile devices, parts of Sapphire Ingot demand total demand will rise by 5% last year to 20 percent.


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The screen is huge sapphire commentary ten best technology for development

February 10, 2015, the famous American technology magazine "PopularScience" announced the results of the annual 100 Best Technology, involving aerospace, engineering and construction, healthcare, software, hardware, entertainment, home, consumer electronics, sports and leisure Green, automotive, security and other 12 major categories. This selection has insisted for 27 years, science and technology achievement award Pokka has turned those who would lead the future, change the future of technological innovation. Kyocera phones which SapphireShield indestructible sapphire screen was rated one of the ten latest technology.

Although the non-application of LED application sapphire proportion accounted for less than 30%, but in the future as more consumer electronics sapphire material, the proportion will rapidly increase in 2016 is expected to be an equal proportion of the non-application of LED and LED application proportion . Currently manufacturers worldwide involved sapphire 148, 74 in China, with the actual manufacturing capacity has 39, although there once before GTAT bankruptcy affect the development of the industry, however, Apple has opened space for development sapphire, sapphire in the future as Apple product chain and other smart phone use promotion, expected future demand will grow sapphire. Currently, many companies secretly preparing sapphire material, such as exposed laugh Technology, East Crystal Electronic, Aorui De, Lida Optical already using all sorts of methods to do the layout for the sapphire market, has been revealed that Apple's next-generation mobile phones will sapphire material, enormous sapphire future industrial development, explosive strength.

Broken to pieces by a mobile phone screen we rely heavily on technology, life in reality, it is a blatant mockery. A recent survey found that every four years there is an iPhone, encountered a broken screen doom. 2014, Kyocera Corporation has released for the first time and never broken ultra-rugged mobile phone screen. SapphireShield screen laboratory made synthetic sapphire, synthetic sapphire called this one of the hardest substances on earth. Safety fall sapphire screen height is twice the normal screen. In addition, it is almost impossible to be scratched.

Sapphire crystal as an important technology, widely used in military, aerospace, consumer electronics, etc., sapphire has broad application prospects, especially in the consumer electronics and LED substrate applications, the ability to accelerate the development of the award-winning Sapphire it? Can bring 100% or 200% of the growth of the industry do?

Sapphire current state of development

With the continued growth of technology sophistication sapphire reduce production costs and, in addition to the conventional LED epitaxial substrate applications, sapphire widely in recent years, various industries concerned, all countries in the world promising business opportunities in the sapphire substrate. Sapphire substrate is mainly used in the production of LED wafers of material with high hardness, high dielectric constant, high thermal conductivity coefficient, and so superior characteristics, in addition to applications in smart phones and wearable devices, including Apple, Samsung, LG and other higher-order smart phone camera lens cover and the main screen keys, the sapphire substrate is expected to be more market can be applied in the field of optics, aerospace technology and military uses.

Current sapphire material from the application point of view, LED applications are expected to consume an average of one month 200-3000000 capacity, and with the high-end mobile phones and flat lens, the popularity of home key applications, and next year Applewatch market entry, sapphire material face increasingly wide applications. The main reason for the current market malaise sentiment remains sapphire material that GTAT bankruptcy, investment agencies believe that the reasons for the failure is that the sapphire the periodic problem on the technical and cost control, but in the long run, as long as there are new areas of application the possibility of new material production process, technology, cost and other issues will evolve over time, and are gradually digested. At present, it really possible to predict the sapphire will be applied to the next generation Iphone premature conclusion of the panel, but the new material industry chain enabled perspective still cause for concern.

Sapphire future demand trends

With Sapphire Apple product chain and other smart phones in the promotion of the use of the future will be increasing demand for sapphire. 2016 Sapphire application market of nearly $ 2 billion of new space will be three times higher than the market LED substrate material. Sapphire future needs in the following areas:

Applications sapphire: 1, LED chip substrate material; 2, consumer electronics: camera, fingerprint identification plate, cover glass; 3, military; in which the application of LED and consumer electronics industry accounted for most of the demand.

LED chip substrate material future global application needs in 6000-8000 ten thousand (2-inch pieces), demand remained stable, consumer electronics, mainly used in mobile phone cameras and fingerprint identification, if the demand sapphire glass cover can be opened, the industry is expected to remain twice for growth.

According to forecasts industry research organization, smartphones future growth rate of 11.5% on average, in 2018 shipments reached 1.8 billion, cover more than 20% penetration rate, the demand for more than 400 million. If the price by $ 10 / piece of computing, the industry will reach 4 billion US dollars.

As a phone cover glass of the advantages and disadvantages, sapphire has a hardness (close to diamond), ultraviolet, infrared sapphire advantage (for the military), dielectric constant, a crystal, amorphous and other than the advantages. Sapphire also has low light transmittance, however, a large density is less.


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Changle Bureau: sapphire mine hold China (Changle) Gem City

In recent years, Changle jointly EPRI province, the Provincial Geological Survey Bureau and other units of the occurrence of the mineral resources of the county conducted a number of research and field exploration, especially for sapphire deposits causes, distribution, and other basic elements of reserves rigorous scientific conclusions are given for the rational development of resources sapphire, sapphire industry development and growth provides a strong theoretical basis. Currently, sapphires mined ore, processing and marketing in Changle has formed a complete and mature industrial chain, while driving, and brings together the rapid expansion of the size of the gold industry, will China (Changle) Gem City is increasingly playing a gold jewelery industry Changle and strong economic development aircraft carrier Enterprise.

From Gem Town Board was informed that, after nearly 30 years, especially the development of the past three years, Changle gem industry occurred in five 10-fold change: Gem City area expanded by 10 times; Gem City retail prices increased by 10 times; jewelry employees increased 10 times; sapphire prices rose by 10 times; jewelry processing transactions increased 10-fold. Gold as a gem processing raw materials, production and processing capacity has been developed jewelry industry, "weathervane." China (Changle) gems the city has more than 300 gold processing and marketing company, with annual processing capacity of more than 50 tons of gold, the output value of over 100 million, is the province's largest gold jewelry processing base. Jewelry industry employment has reached 40,000 people, gem mining, processing, jewelry inlaid, sales more than 1,200 enterprises, processing 13 million karats gems, jewelry 45 million, more than 50 million grams of precious metals, the annual turnover of over 300 processing billion, is one of the country's largest distribution center for jewelry. Changle jewelry industry has received four provincial famous brand, with Shandong Province jewelry industry's only "Chinese Famous Brand" dream gold circle.

Since last year, Changle County spend more than 40 billion yuan to carry out a large-scale expansion of the transformation Gem City. Two International Jewellery Building, three Liwei International Jewelry Plaza has been put into operation; four Pearl Tower, five million carats of all international gems, jewelry IWC park is being built. After the completion of the entire project, China (Changle) Gem City construction area will reach 2.6 million square meters, processing transactions may exceed 100 billion yuan.


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Weifang Changle villagers accidentally picked sapphire weighing 40 grams

Recently, Xinjiang herdsmen accidentally picked up a nugget resembles a map of China news, attracted widespread attention. Coincidentally, Changle County, south street map five villagers Xu Xu Sai, recently also the great good fortune, accident picked up a weight of about 40 grams of sapphire, pleasant surprise, coming blessing, envy.

Changle County, five street map known as "China Sapphire Village", "China Sapphire first town" reputation, is not news to find gems and sapphires found fineness and weight also repeatedly been refreshed, but picked up accident like this large pieces of sapphire, is rare.

Recently, early one morning, as usual, many of the villagers to the field not far from the village where labor, suddenly heard someone picked up the stones cry, everyone Mother looked, I saw come bubbling, dancing, crowd surrounded the past, a sapphire impressively soil coerced India into the eye, people have reached out to pass, touching, envy was palpable.

Discoverer Jiaoxu Sai, South Xu village, the people of teachers. It is said, the day he was riding an electric car to work the streets back, passing a farm and saw everyone busy in full swing, wanted to say hello to the past, I did not expect to be at the foot of the "foreign body" stumbled, picked it up thinking that it is a closer look Stone, also quipped: "If pieces of gems like," Xu Jinglei slowly wipe away dirt intently closer look, impressively textured blue highlights, Oh, the Xu Jinglei bad music, shouting, "I picked up the pieces of gems ", giving rise to the crowd of onlookers.

Xu Jinglei wipe on home soil sapphire weighing about 40 grams, about 2-3 fineness grade, the family happy needless words. Since Xu Jinglei picked up stones, really became a star of the village, outside the village, the village people are also attracted to the visual impact of a constant stream of villagers spread the news, rumors and gems with Xu Jinglei adventure story.


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Sapphire new production processes significantly reduce the reflectance

One of the reasons for mobile phone manufacturers are reluctant to equip sapphire glass screen that compares traditional basic reflectivity is not too obvious upgrade, but for this reason will soon be broken by new production processes. Well-known screen test DisplayMate recently announced that the company uses to build new production processes sapphire material reflectivity "far below the glass," said this is not a coating plant, but the use of new technology into the sapphire material itself.

DisplayMate's Raymond Soneira, CEO, said: "The new production process has been improved for low reflectivity sapphire prepare is no doubt that in the near future application on a smartphone screen." Reflectivity means lower equipment in less power consumption can be backlit operating environment, thereby improving the battery life of the device.


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Fingerprint identification and sapphire shades of fate

The 2013 launch of the Apple generation flagship product iPhone5S, to bring people in addition to the topic of unprecedented champagne (Tyrant gold) color, and its trend-setting mobile fingerprint recognition. 2014 follow-up Samsung Glaxay S5, Huawei Mate7, vivo Xplay3S, OPPO N3, Meizu MX4 Pro, Jin Tian Kam T1 and the next generation of Apple's flagship iPhone6, iPhone6 plus, all you can think of, the recent launch of the high-end machines, the flagship machine possess fingerprint recognition. Fingerprint recognition mobile phone is no longer with or without a problem, "China cool together" relevant person in charge of all publicly stated that in the near future, in 2015 one of the development of mobile phones undoubtedly determine the fingerprint.

Fingerprint sapphire so why manufacturers developed a taste, in addition to its luxurious atmosphere, whether there are other Sentimentality?

A typical fingerprint identification systems include: Fingerprint Sensor + feature extraction / matching module + feature template library + applications. And a matching fingerprint can be divided into two steps, first to be authenticated extracted fingerprint features, then the fingerprint and the template fingerprint template library similarity compared to determine whether the two fingerprint images from the same finger. You can say that the core of the fingerprint identification is accurate and efficient fingerprint analysis.

Application of fingerprint recognition sensor cover materials are: ceramics, sapphire and resins. The relatively soft resin material; ceramic dielectric and sapphire pretty, and relatively low cost, but its color is not controllable, if the color disposable meet the requirements, then the ceramic material can only be set aside.

Fingerprint recognition mobile phone since launch, on the relationship between the sapphire deal, which is due as a cover on the fingerprint sensor, sapphire has its unique advantages.

Sapphire advantages as fingerprinting cover

Sapphire as fingerprint recognition sensor on the cover, there are three major advantages:

First, read the fingerprint data, requiring very fast induction, sapphire relatively high dielectric constant, good thermal conductivity, can quickly react;

Secondly, since the fingerprint identification system is very sensitive fingerprint recognition sensor cover only a thin one, if the recognition area is scratched, it may cause not recognize, so the requirements cover material strength is very high. Sapphire hardness of 9H, scratch resistance, physical sector in few other substances can damage it.

Again, fingerprint recognition using a sapphire on the front panel to do the cover style, identification zone with the same mobile phone cover glass is clear and transparent mirror, making the phone look more beautiful and harmonious whole.

Indeed, the current cost of the use of sapphire is 4-5 times that of ordinary glass, large-scale use and supply chain maturity is the key to reducing costs.

"Sapphire large number of applications in the smart phone panel is only a matter of time," a new source of optical Industrial (Shenzhen) Co., Ltd. (hereinafter referred to as "new source of optics"), Chairman Liang said in an interview marked the current fingerprint identification area is just a round or elliptical thumb-sized area, the future may lower end of the entire panel is fingerprint recognition sensor area; new source of optics in terms of capacity utilization there is a huge room for improvement, ready to attack the mobile phone market.

Providing 70% of the Meizu MX4 Pro Sapphire

As the world's first fingerprint recognition front push Android phones, Meizu MX4 Pro around fingerprinting create "mTouch" system, fingers just gently press the Home key, the sensor will respond quickly under the sapphire, the whole process is only 0.5 seconds . Liang Standard in an interview that the sapphire cover Meizu MX4 Pro fingerprint recognition sensor, 70% come from a new source optics.

The new optical source was founded in 1994, has focused on sapphire lens, sapphire crystal, sapphire phone mirror, LED sapphire substrate and POS equipment protection lens production and processing. Currently, a new source of high-end watches optics provide domestic market 80% of the glass panel, FIYTA, according to Bo, Rossini and other domestic well-known watch brands are a new source of buyers; in foreign markets, new sources of optical main competitors are Japanese and Swiss firms, but also occupy a certain market.

A new source of long-term work in the optical field of watch components, but also has been closely observing the situation using a sapphire in the mobile space. The new optical source from 2012 to intervene phones, Nokia's luxury VERTU series sapphire cover indirect supply, now with the Department of the top technology cooperation, there Meizu mobile terminal client, Jin and other domestic terminal brand manufacturers.


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