The main thing to remember here is that expensive doesn't necessarily equate with being the ideal jeweler. Look for a store that makes you feel comfortable, where the staff are pleasant and helpful, and where the advice they provide gels with you. As well, be sure to look somewhere that fits within your budget range; this avoids the inevitable disappointment at finding something that would be "just perfect if it didn't cost so much". If you can, check that the jeweler is registered with a society, association, or organization that regulates, certifies, etc., jewelers, such as the National Association of Goldsmiths in the UK.

 

Ask around your married friends or your family for recommendations on a good, trusted jeweler. Obviously, this will mean they'll know what you're up to, although you can just say that you want to buy a nice piece of jewelery.

 

An online jeweler such as James Allen or Blue Nile can be a good option if you're willing to accept a little less "hand-holding" for a better price. (You might consider this an advantage as a low-pressure sales environment, but a good retailer shouldn't pressure you, either.) Be sure to check that the jeweler has an excellent reputation because a customer could be at much greater risk of subtle fraud with diamonds and precious metal than with most other products.

 

If you're happier proposing first and shopping for a ring with your fiancée, take her preferences for the store into account as well. This is easier where you'd prefer that her choice and tastes are fully accounted for; it's just as romantic, but it means you'll need to provide a mock-ring for the engagement, and explain to her that you'd rather the two of you choose the ring together.

Another thing to discuss with the jeweler is the ability to custom design the wedding ring to match the engagement ring. You might like to think ahead to this eventuality because it can be a stunning combination to have both rings matching well together.

 

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