On December 19, 2018, the export volume of cemented carbide of Zigong Cemented Carbide Co., Ltd. exceeded 1000 tons for the first time, reaching 1018 tons for the whole year, achieving a milestone breakthrough and opening a new four-digit export volume of cemented carbide. Chapter.

 

In 2018, it is a year in which opportunities and challenges coexist. The global economy is in a period of deep adjustment after the recovery period. Overall, the foundation for recovery is not strong enough; although the domestic economy maintains good growth, problems such as overcapacity and price wars still exist, and companies in the same industry have focused more on the international market. Intensified the competitive situation.

 

What's more, the share of self-hardened companies' exports to the United States is relatively large, and Sino-US trade friction has had a major negative impact on production and operation. The market situation is complicated and not optimistic. Of course, there is also good news. Due to the continuous recovery of the oil and gas industry, the overall demand for precision products is in a gratifying situation, and customer orders are full.

"In the face of such a volatile situation, we must face difficulties, find opportunities in the crisis, and scale up production and sales." In July 2018, the self-hard company leadership team discussed the countermeasures and formed such a consensus, "maintaining stability. The scale of production and sales can only be achieved one step at a time, and the goal of comprehensive domestic strength and world-class superior products will be realized as soon as possible."

"According to the company's requirements, we deepen the momentum of change and keep abreast of the market. This year, cemented carbide sales increased by 16% year-on-year, and many products are expected to hit a record high." Lu Yusheng, general manager of the company's import and export company Say.

 

In September 2018, the import and export company of the company participated in the Chicago International Machine Tool Manufacturing Technology Exhibition. After more than 10 hours of voyage, the exhibitors quickly settled in the accommodation, then purchased the sample table and extracted the exhibits. A dozens of weights of product boxes were transferred to the booth, and the exhibition was completed that day. During the exhibition, more than 30 customers left their contact information and expressed their intention to cooperate with the company. The members of the exhibition team overcome the difficulties such as jet lag, and every day they welcome each visitor with a positive and positive spirit. The self-reliant company's publicity image and sample display have been praised by many visitors. In addition, the import and export company also sent personnel to visit key markets such as North America, Russia, India, etc., and participated in a series of exhibitions such as the OTC Petroleum Equipment Exhibition in Houston, the Russian Petroleum Equipment Exhibition, and expanded the company's "friend circle". ".

 

The primary driving force behind the company's cemented carbide export growth is product structure adjustment and quality upgrade. Practice has proved that if the product is not competitive and the structure is not good, the profit level is not high, and it will enter a vicious circle, making development more and more difficult. The self-hard company leadership has repeatedly stressed that it is imperative to focus on key products to achieve "key breakthroughs."

 

The greater the difficulty, the greater the gains. Self-hardening companies focus on innovation and drive a new technical expert management system to provide technical personnel with a platform to grow and become talented. Advance the standard industry, adhere to the quality control of the two front-end key links of powder and mixture, and implement 60 key quality improvements. Regular visits to customers of precision parts products, while maintaining high recognition from old customers, continue to maintain regional market share of more than 60%. Actively serving customers, and a face-to-face communication with a US company on average two months, the customer orders increased significantly.

In recent years, self-hardening companies have “made the main products to be specialized, refined, and excellent” and have consistently cultivated superior products. The brand influence in some professional fields is increasing day by day. Among the key products, the customer's detected scrap rate of precision parts has dropped to less than 100,000, becoming the world's top four petroleum service company suppliers, reaching world-class level; road construction tools have been awarded to the United States for their excellent performance. , Japan and other international and domestic customers. In 2018, the self-hardening company's import and export company has achieved a lot of results: the export of precision parts increased by 40%, the bar increased by 700%, and the mining tools increased by 99%.

 

The marketing team is the key force for the company to expand the market. Only a more professional marketing team can better serve customers.

 

Previously, on a hot afternoon, a seminar on foreign trade development was conducted under the auspices of the deputy general manager of the company, Qi Zhaoyu. The meeting pointed out that to further expand the international market and achieve better and faster development, it is necessary to innovate institutional mechanisms, increase assessment and incentives, and train talents.

 

Subsequently, the self-hard company focused on perfecting the supporting incentive mechanism, carrying out professional training for marketing personnel, and adjusting the organization within the import and export company. The hard alloy sales department set up three professional groups to focus on different product forces. The existing business personnel are graded to determine the job responsibilities of the development manager, key product manager and sales manager, so that each person's work is more clear, the work is more focused, and the effect is also revealed.

 

In one bar sales, the sales staff of the self-hardening company's import and export company teamed up with the branch engineers to carry out professional services, visited the customer many times, and benchmarked with the customer inspection department, which greatly guaranteed the passing rate of the arrival inspection. Bar exports have taken a key role in taking a new step.

 

“The sales staff’s own learning and training has not been relaxed. The import and export company encourages everyone to use their amateur to improve themselves.” For many years, most employees insisted on completing the English listening and reading tasks on the way to and from work every day. In addition, the self-hard import and export company also guides employees to learn business, finance and other knowledge, and the effect of applying the ability to work is gradually being demonstrated.