Rare earth prices have remained sluggish recently, with lanthanum and cerium unsellable, causing profitability of rare earth to decrease sharply.

Rare earth prices reversed their increases in August 2011. As demand for magnetic materials improved since early 2013, didymium prices stabilized, and once rebounded in Q1, hovering around RMB 350,000/mt. Gao Yuxin, an analyst of Ruidow, reported that mainstream prices of didymium were between RMB 370,000-375,000/mt last week, with traded prices lower. That is because didymium supply was ample, but purchases were modest due to low prices and decreasing orders and enterprises cutting production.

Neodymium oxide prices once exceeded RMB 1.40 million/mt in 2011.

Su Bo, Minister of the Industry and Information Technology, proposed at the China Rare Earth Industry Association member meeting that China should construct large rare earth groups.  As soon as the news was reported, rare earth permanent magnet individual shares rose across the board.

New energy automobile is a major consumer of rare earth permanent magnet. Global new energy automobile sales reached 200,000 units, and more and more new automobile types are accepted by consumers, with the development of new energy and hybrid electric vehicle boosting demand for high-end neodymium-iron-boron significantly. But the purchase and utilization of new energy automobiles still need support from the government and people, so the growth of rare earth permanent magnet depend on the environmental awareness of the government and people. Rare earth permanent magnet orders will increase in the short term, and medium-and-heavy rare earth value reassessment investments are optimistic in the long run. Given the energy savings and environmental protection policy, the new energy automobile industry has a prosperous outlook. If new energy automobile and hybrid electric vehicle grow rapidly, the growth rate of global demand for high-end neodymium-iron-boron will reach 17%, and will drive total demand growth to 13%. Low-end rare earth permanent magnet capacity has been in severe surplus, while the low-end capacity fell short of demand. The listed companies that have opportunities to receive high-end product orders will benefit from the growth of neodymium-iron-boron brought by the development of new energy automobile.


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Surveys revealed that rare earth prices fell noticeably during the past week. 

In response to the supply restrictions of rare earth metals, critical in many modern electronics, rare earth magnets are brought up by the international consortium as new solutions to help with the demand from European industry.

One of the consortiums aims is to dramatically increase the amount of rare earth materials recovered and remanufactured from existing waste streams. The project brings together European industry and academia across the supply chain to develop the innovative technologies, business models and market information required to exploit this valuable resource reducing dependence on primary sources.