Sapphire market trends "gradually stabilizing" stimulate cravings

Ago shine bright light of diamonds, jade and warm water, sparkling feminine wisdom and platinum, there is a class jewelry can also stimulate female heart possessiveness - that mysterious red sapphire.

Ruby red as fire, ice sapphire crystal clear high-grade varieties of precious stones, they diamonds, emeralds, gold with green opal is listed as the world's five precious stones. Rubies and sapphires are mineral corundum two different varieties of precious stones, the chemical composition of both are aluminum oxide (A1203). Ruby red hue refers to all corundum, including red, pink, orange, purple, brown and red and other colors, the red is mainly caused by the chemical composition of trace elements contained chromium.

Sapphire, is mixed with a small amount due titanium (Ti) and iron (Fe) impurities due to its color can be pink, yellow, green, white, and even a variety of colors with a stone. Sapphire is produced in Thailand, Sri Lanka, Madagascar, Laos, Cambodia, among the rarest of origin should belong to Kashmir sapphire, and Myanmar is the largest sapphire today produces great place.

The late 1980s, China's jewelry industry has entered a period of rapid growth. Red Sapphire also enter the Chinese market during this period, and welcomed by consumers.

The early 1990s, the red sapphire market ushered in prosperity. Prior to this, people know jewelry, mostly gold, platinum and jade. Meanwhile, the red sapphire due account for the largest share of the domestic colored gemstone jewelry market, and even became synonymous with colored stones. But with diamonds by strong advertising to enter the mainland China and the rapid success of the lack of advertising and design style red sapphire market by a huge impact, steering the doldrums.

This period of downturn lasted more than five years. 2004, the red sapphire market started to recover, especially in 2008 and 2009, the market is growing rapidly, especially in booming sales of which ruby.

The reason for this change is mainly to several factors. The first is improving the quality of domestic red sapphire. Due to lack of knowledge of the initial jewelry, people buy red sapphire, the quality is not high, but the selection criteria greatly particulate lead early red sapphire market is not standardized, a large number of low-price market is flooded with low-quality ruby ​​and sapphire .

But as consumers of jewelry deepening understanding, more and more consumers have higher quality jewelry requirements. Between the last two years, low red sapphire gradually withdraw from the market, the rapid development of high-quality ruby ​​and sapphire, ruby ​​and sapphire has become the main force in the market. Especially in Beijing, a city, the average price of red sapphire can reach 5,000 yuan. Buy high-quality ruby ​​and sapphire become the first choice for many consumers.

Followed by the red sapphire grading standards of corporate promotion. As can be seen from the rise of the diamond market, the red sapphire market in order to rapid and healthy development, we must have a red sapphire grading system as a prerequisite and foundation.

Grading standards will allow consumers to directly understand the value of the standard red sapphire, has selected based on the time of purchase. Grading standards also regulate businesses, standardized tool red sapphire market. Development of red sapphire grading system, to better regulate businesses, and consumers to play the best guide.

In order to be better able to sell red sapphire, jewelry retailers in the United respective increase publicity efforts, while the plant to develop a new style of red sapphire, ruby ​​and sapphire let become the focus of fashion, so that consumers see more red sapphire beautiful, unique style and design, has become this year's most obvious red sapphire market trends.

Of course, the red sapphire market recovery and the nature of the reasons is the rise of the consumer market matures and consumers learn more about the status and value of red sapphire awareness. It was under the influence of these favorable conditions, the 2008-2009 two-year period, the red sapphire market to several times the growth rate of previous years in development.

Secretary-General of China Jewelry Industry Association has said that Sun Fengmin, jewelry foreign mature markets such as Europe, America, Japan and other countries and regions, the red sapphire market share reached 5% to 10% of the total consumption of jewelry, but this ratio is less than 1 China %, ruby ​​and sapphire jewelry at least 50 billion market potential.

Seen in this light, the red sapphire jewelery market prospects are worth the wait. On the development of the industry in terms of red sapphire, ruby ​​and sapphire Luoshi sales of only the first step, in the long run, only the development of ruby ​​and sapphire inlaid jewelry, keeping up with international fashion trends, and constantly develop new models, so that consumers can be better red sapphire awareness and understanding, love and wear a red sapphire.


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