Will Apple be Next Nokia?

On July 7, Counterpoint Technology, a market research institute, released its research about smart phone market share of May. It showed that Apple only accounts for 10.8%, which is 1.2% decrease compared with May, 2015 and fell to fifth. On the contrast, China domestic smart phones, the four largest brands, Huawei, Vivo, Oppo and Xiaomi, have been increasing and the percentage is 53%. Among the data, Huawei ranked first with 17.3%, and Oppo 11% with a double going up.

Time goes back. In April, Apple released last quarter financial report. iPhone sales volume had declined as the first time in its sales history. So is its revenue, which is going down 13%, and 33% compared with the first quarter in 2015. After that, Apple promotes its iPhone SE with lower value of USD500.00, in order to interest the small screen users. No doubt, this type of iPhone has been the most obscure products of Apple these years. With a respect, it may run into the rural market. However, it may still lose with the competition of Vivo and Oppo. Even Citibank has lowered down its expectation of the third and fourth quarter financial report, and predicts that iPhone change time will last 30 to 36 months.

After those not so good reports of Apple, will it be next Nokia? It may and may not. If iPhone can effectively grasp the chance of phone change time and increase its quality, including its broken sapphire screen, which is growing in tungsten crucible in thermal field, then it may change its unfavorable situation. Surely, China domestic brands are also improving their quality better and better, so that their competition ability will be stronger. In order to increase their screen quality, the crucible should be pure enough, which is over 99.95%, for assurance of the quality of sapphire. Chinatungsten has been producing tungsten crucible over 20 years, its purity and quality can meet the requirement of producing out high-quality sapphire. Then it could be a power to support the hard ware parts of phones.

• < Prev
• Next >