The LED is a LED lighting Ⅲ - Ⅳ aromatic compounds, such as GaAs ( gallium arsenide ), GaP ( Gallium Phosphide ), GaAsP ( gallium phosphorus ) and other semiconductor formed 's .

Semiconductor Lighting Market Labeled " Confidence Label "

"The current number of large companies in the LED lighting industry , we are most concerned about product quality is excellent, the possibility of establishing corporate brand . LED lighting product quality is uneven, the market is affecting the normative and LED application. Government level has been promoting the establishment of self- regulated market , and regulate markets, fair and orderly competition in the enterprise environment is also desirable . "This is an interview with reporters heard the voice of many enterprises .

In the "100 project to promote energy efficiency standards ," recently held semiconductor lighting standards Publicizing and Union standards discussions and exchange meeting, deputy director of the National Development and Reform Commission , Central Information Secretary Xie Ji said that standard may have imperfections, but can not wait standards are implemented to improve the promotion again . In this case , it should establish a good after-sales service system.

Ling introduced CSA has long been in the semiconductor lighting industry standardization work carried out active exploration and practice. September 2012 , under the National Standards Commission and the Ministry of Science and other departments guidance , CSA established a Committee for Standardization (CSAS). Currently , CSAS has published 21 Union standards organizations , including LED spotlights and LED downlights two specification has been upgraded to four national standards, road lighting standard interface flux decay accelerated testing three were included NDRC , GB Committee & ldquo ; one hundred energy efficiency standards . " Meanwhile , CSAS is leading a national standards project, participated in two national standards . Union standards for the healthy and orderly development of new industries have played a positive role in promoting .

It is understood that Mark Certification Group is one of the earliest Chinese institutions to carry out voluntary product certification , product certification Co., which has a complete energy-saving and environmental protection, safety and health , product certification and evaluation of service systems to climate change, resource utilization and other areas .

In order to improve as soon as the semiconductor lighting market confusion, uneven product quality situation, support the implementation of national policies , CSA certified with a radius thus entered into a collaboration to further promote the healthy and rapid development of semiconductor lighting industry . The two sides joined forces to jointly build LED lighting products, "confidence label ."

Forced to Upgrade Technical Barriers to Innovation

" In the first three quarters of 2013 data display, LED lighting products prices fell rapidly , the domestic LED lighting market continues to rebound , and the gradual emergence of differentiation, market share concentrated to industry leader. "CSA Industrial Research Department of the relevant person in charge , LED lighting products mainly from lower prices push several factors : on the one hand , technological advances continue to reduce LED manufacturing costs , so prices fell a power source ; hand, the market competition makes the price war to become one of the important means for enterprises to participate in the competition . In addition, companies to meet market demand , targeted to launch part of the life of short LED bulb products , further reducing production costs.

However, the industry is worried that lower prices will lead to business blindly ignore quality. Guangdong province is the production of semiconductor lighting products , the Guangdong Provincial Quality Supervision Bureau of Guangdong Province, previously published self-ballasted LED lights provincial special product quality supervision and inspection results show that in 23 batches of checks from the town of LED lights , the unqualified 17 batches of product failure rate as high as 73.9% .

" A patent is a double edged sword , do not respect patents on business and technology innovation of the whole industry is a kind of injury. " Ling told reporters , in order to avoid the risk of these patents , the parties are in a positive response. As semiconductor lighting industrial technology innovation and strategic alliances will lead the domestic enterprises to form " patent pool ", and Dongguan enterprises jointly established a special patent alliance for a new mechanism to try. Meanwhile, the domestic enterprises to strengthen technology development , and actively participate in competition for the patent right to speak . As of July 2013 , the domestic application of LED-related patents 80,000 , which accounted for 44% of invention patents , utility model patents accounted for 48 %. Mainly in the middle and lower reaches of the patent , which patent application sectors accounted for 65 % , 25% part of the package , outstanding performance in the secondary optical design, application lighting structure.

However , there is a harsh reality is that the EU's new energy efficiency standards for domestic enterprises to improve export to Europe trade barriers . September 1, 2013 implementation of the "EU874-2012", to improve the energy efficiency of LED products exported to the EU level . The new standards , exports of new energy efficiency label label label hierarchy than the old one less F, G two , more than A +, A + + two , and proposed annual energy consumption . For domestic enterprises , the future needs to be more focus on improving the luminous efficiency of the product and reduce the energy consumption of the product.


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LED lighting is LED Ⅲ - Ⅳ compounds , such as GaAs ( gallium arsenide ), GaP ( gallium phosphide ), GaAsP ( gallium arsenide phosphide ) and other semiconductor made ​​ 's .

Currently the global smart phone users more than 1.6 billion , while the main body and the core , this 1.6 billion mobile Internet is truly becoming a part of people's social life and work indispensable to subvert the whole of social life , including business model , almost everything was transparent, the popularity of mobile Internet previously, if a customer has a less good customer experience , perhaps nothing with nothing, but now a microblogging customer , you can let the whole world within 2,3 seconds know a company , a product, a service of unfulfilled promises . Customers get the functionality of a product , the price is anywhere , easy. Mobile Internet era , LED industry will usher in what kind of challenge ? What kind of trends in LED products in turn presents ?

Transparency ( non- price war )

In the past 10 years, due to the LED display non -standard products , and with the nature of the project , so LED display enterprises are closed environment to grow and sales. Model caused chaos , chaotic quality, price chaos and other issues. A less than 300 billion market to accommodate the more than 2,000 companies , relatively large profit margins . Undertake orders mainly by salespeople public relations capacity , operational capability. However, the arrival of the era of mobile Internet has revolutionized the LED display industry closed mode. Now when customers need LED display, anywhere , can be found in a few seconds company, product , price, everything is transparent.

1 ) the overall strength of the company 's transparency , previous asymmetric information , ensuring a less than 300 million LED display industry , to accommodate more than 2,000 companies are profitable. Suppliers of customers to obtain information on the LED display is not smooth . Influence customer decisions are mainly communicate with the salesman in the contract is to get in Tuibeihuanzhan . Mobile Internet era , the display size of the company , case , sales , quality brands such as comprehensive strength is completely transparent to the customer has enough information to verify and validate the real situation. Then the LED display industry 's largest customer will be the first of several companies selected target .

2 ) Price transparency : price transparency ( non- price war ) on the LED display industry's largest mobile Internet era of Impact , a model mess LED display market , the real mainstream models are only a few , Outdoor mainly P16 and P10. The main chamber is P6, P4. Before LED display prices are not transparent , mainly producers did not disclose the price, so hard to find quotes on the site , but now with some of the industry 's expansion of enterprise scale , standardized mass production began , the price of an open and transparent as possible. Once the LED display price transparency , the industry 's sales model will be completely overturned.

Change

Transparency in the face of all the Internet era , LED display industry is a grad . Engineering and trading class is undoubtedly drowned, small and medium sized companies the same precarious , even big companies in the industry had to face a serious decline in profits after the price transparency unfavorable situation . Therefore, price transparency would boycott the industry in a short time become a rare "understanding ." However, price transparency trend is unstoppable , a new business model under the enterprise only to make a change , we will not die under the wheels of the market upheaval .

Change not only have to pay the price of capital also , LED display industry more than 2,000 , many of them the ability to super human well-funded enterprises. But the real face "all transparent ," the business environment, a company may not be able to calmly face . Representative of several listed companies in production scale, cost control , product quality , engineering services and so there is a problem , far from unthinkable "all clear " consequences.

LED display industry is not the whole enterprise like "everything transparent ," but "all transparency " is inevitable. Is the evolution of the direction of the industry, I think every company wants to overtake in the corners , this is indeed the history of the largest LED display industry since the time change , the overall strength and reputation of transparency towards the end , only the beginning of price transparency , who there corner overtaking strength is the key. Retop displayed after BDO merged department , has become part of BDO whole chess game , rather than a separate unit , and BDO strategic layout several years ago , has in Wuhu , Dalian, Yang states, Bengbu has a generous investment from the LED epitaxial wafers , LED chips , LED packaging , LED display to standardized mass production, capacity utilization huge price advantage of strong capital formation and release to the market , just borrow BDO Group today " price transparency & rdquo ; as a marketing tool , hopes to complete by the company to promote a significant change in the LED display industry sales model . So Retop displays planned in 2013 to promote the various types of price transparency .

Impact

" price transparency " progressive realization of the process , the original LED display industry sales model will completely overturn : 1 ) to solve the problem of asymmetric information , the customer more easily and objectively to find the right LED display enterprises to do business . 2 ) reducing the transaction costs , customers do not necessarily spend a lot of time to plant several field visits and then another round of negotiations and lower prices . 3 ) get a unified product configuration , vendor price transparency must be designed to protect the quality of the product configuration , product quality assurance. 4 ) LED display industry concentration is conducive to large-scale development , after the uniform standard price transparency, part of the company's market share rapidly expanding , and finally the formation of internationally competitive large enterprises , LED display industry will quickly from over 2000 reducing the home to several .

"Everything transparent" process and is accompanied by pain, there is a price advantage and productivity advantages, well-funded comprehensive strength of a strong well-managed companies will accelerate the expansion of SMEs increasingly encroaching on the market , 1) "all transparent & rdquo ; profit after reunification, many poorly managed companies lose their competitiveness gradually withdraw from the market . 2 ) the impact of price transparency will again put out before the money when prices are high , especially in the rental market , are private debt, plus display non -standard products , customers are looking for reasons not to pay a breeze. Social changes like the moon and stars alternately , whether individuals or small businesses have become forces , can only sigh .


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Lighting market gradually started big trend remains unchanged , with the general decline and rising consumer awareness of LED bulb prices , LED lighting penetration will enter a Step rise ; backlight market, a new round of home appliance subsidy policy is not clear , orders declined, part of the LED manufacturer revenues decline , the backlight market boom of the fall compared to the previous month . With the upcoming Lunar New Year , demand for traditional holiday stocking vendors will provide some support performance LED manufacturers , LED overall market trend is still upward.

LED boom continues , the overall upward trend has not changed . September Listed LED manufacturers in Taiwan total revenue fell 1 percent to 110 billion Taiwan dollars , of which Taiwan LED chip maker revenue of 38.6 billion Taiwan dollars , while Taiwan LED packaging manufacturers revenue reached 7.17 billion yuan NT .


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Since the LED has energy saving, environmental protection , display , long life , wide application range of features , although in the early market development in prices compared to traditional incandescent high, but the government through policy support , all kinds of public works projects to support the lighting industry, the long term trend , LED replace incandescent , fluorescent lighting products into the mainstream is an inevitable trend.

2013-2017 China LED industry sales growth rate will remain above 10% , industry sales revenue in 2017 is expected to reach 515.996 billion yuan.

Homogenization of competition caused by the price war waged accelerate brand building looming

The problem lies in the universality of the most profitable industries upstream epitaxial wafers and chips due to the technical requirements of the high threshold is relatively high, far less than the midstream business into LED packaging and LED application areas downstream businesses . " 2013-2018 China LED Industry Market Outlook and Investment Strategy Planning Analysis Report " shows that currently there are more than 1200 LED packaging companies , while the number of all kinds of LED application companies launch new products , but less than 550 ; LED streetlights over 300 companies home products basically in each stage of mimicry . Homogenization of competition caused by the price war waged , the lack of a benchmark brand , firm size is difficult to grow, the industry lacks credibility. Therefore , cultivate leading enterprises , accelerate the construction of its own brand LED industry has become an urgent task .

Foreign to lose ground, local enterprises need to provide technical level to build patent defenses

Inadequate technical level of China's LED R & D is not only difficult to obtain high-value areas smile curve profits , foreign-funded enterprises will face even lose ground , to seize market share. Patented technology is an important means to the world's major LED manufacturers to gain a competitive advantage and maintain market share. Domestic LED patent technology constitute imperfect, upstream patent mastered most of the foreign manufacturers , technology controlled by others, more than 80% of high-end chips from abroad or Taiwan, corporate profits can not be extended to the high-end segment . Due to lack of principle patents, products are patent blockade exports subject to . Even in areas of concentrated downstream packaging and application of more than 80% of enterprises are at the lower end of the level.


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