Rare tea excessive levels of foreign giants in China procurement difficult

Because excessive rare earth content of tea, but no such standards abroad to purchase foreign investment in China has brought doubts.

Associated British Foods Group Greater China general manager Su Zhijie recently in an interview with reporters said that due to excessive pesticide residues, lack of traceability system and other issues, the company last year, the world's largest tea-producing countries - China's purchasing volume is less than the amount of its global sourcing 20% of the high cost of procurement lead in China in its 300 years of history, which owns Twinings tea corporate profit contribution rate is still less than 1%. In addition, rare limited edition is the standard set by China, China's tea enterprises can not.

Pesticide testing standards with international standards not only hinder multinational companies in China to carry out large-scale procurement, and also restricting the bulk of China's exports of tea from low-end to high-end raw tea transformation. This is also the last year, China's tea exports minus 2.82 percent of the important reasons.

Only China has a rare earth limits

By the end of July, Jiangsu Province Quality Supervision Bureau informed the second quarter of this year, the provincial quality supervision and inspection results, seven high tea brand tea Rare Limited (the total amount of rare earth oxides) project failed. October 2005, our country abolished GB9676 "tea health standards," tea health standards into GB2762-2005 "of contaminants in foods," management areas. According to GB2762-2005 "of contaminants in foods" provides a rare earth content is 2mg/kg, rare earth content in tea that is not more than two millionths.

The standard limit on earth, so that foreign investors who feel a bit strange, because this standard only in China, the EU, Japan and the United States and other major powers had no tea this standard. But they are on this issue very seriously.

"Chinese standards set by their own tea enterprises can not do." Su Zhijie said he first heard about the tea contains rare earth, do not understand how one thing, only to discover later that the tea plantation in China during naturally occurring .

Standard problems, but also become a Chinese tea enterprises export bottlenecks.

2012, made in China, tea about 175 million tons, exports 310,000 tons, down 2.82 percent. Native foods from China Import and Export Chamber of Commerce analysis, due to the problem of pesticide residue testing, exports to the EU, Japan, decreasing the number of tea. 2012, China's tea exports to the EU amount to 40,863.8 tons, down 5.2%; exports to Japan amount to 17,319.9 tons of tea, down 4.3%.

About Rare limited problems, more than one yuan tea enterprises responsible person told reporters that they are not eating tea leaves tea, tea is the content of rare earth rare earth containing tea leaves, not a tea containing rare earths.

Previously, according to the China Federation of Supply and Marketing Cooperatives, Hangzhou Tea Research Institute, National Tea Quality Supervision and Inspection Center jointly launched the process of brewing tea REE leaching studies show that through brewing, tea rare earth elements (the total amount of the oxide ) The total leaching rate of less than 20%, according to the Alzheimer's Association International (ADI) reference value, the current level of rare earth content in the brewing process tea samples were not sufficient to cause food security issues.

"The standards are too strict." An unnamed official said high tea, tea rare earth content of the background value 0.23 ~ 1.76mg/kg, standards are set at 2mg/kg, it is too harsh.

Currently, the limits are still rare tea controversy. And because no relevant foreign standards, making the bulk purchase of Chinese multinationals can not rush tea.

Lack of cost-push back system

In addition, because the lack of traceability system, but also to multinational corporations in China's tea purchases extremely difficult.

Su Zhijie said they come to China to purchase 15 years, last year, the global amount of £ 200 million procurement, procurement volume in China is not large, about 20% of global sourcing, mainly green tea. Other major from Sri Lanka, India and African countries procurement.

"Traders do not know more about their information on the home." Su Zhijie said, this is China's tea exports face a big challenge. Some foreign manufacturers of tea with traceability requirements, exporters need to provide this information and be able to withstand verified.

ABF Twinings tea global sourcing team consisted of six people, China is an area called Nick buyers responsibility. Nick will ask tea traders, these teas from which merchants buy. Typically in this session, traders will not answer, let alone how they are behind the fertilization and pest.

ABF had to bypass the trader, directly to large-scale tea base and farmers. "From the tea production base for tea relevant test data are very clear." Su Zhijie said that in recent three years, Twinings tea from China procurement pipeline changes, previously accounted for 100% of traders, now reduced to 60%; Future 3 years, ABF will completely bypass traders, from the base procurement.

"Such costs are very high, almost in one purchase." Su Zhijie said traders acquired by lot from the farmers, usually from several farmers, and buchoumai.

Actis currently meet the requirements of food procurement is not much Chinese tea industry base, mainly in Yunnan, Zhejiang, Anhui. "And these bases are required by the EU, all procedures have cost." Su Zhijie said the local government to help the tea industry base established traceability system and the data record is not much interest, they are more concerned about foreign-invested enterprises in the local investment and how much money, how much local procurement of tea.


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